CPG

Consumer Packaged Goods

CPG, or consumer packaged goods, are products that consumers purchase frequently like clothing, beauty products, and other household products. These products generally have a short lifespan and are intended to be used soon after purchase. Every CPG company has to deal with a highly competitive market and limited shelf space. However, the demand is also high, so success can lead to revenue and increased market share quickly.

CPG is the broad, overarching industry, while FMCG is a specialized subset focusing on high-volume, rapid turnover, lower-margin items.