FMCG

Fast-Moving Consumer Goods

FMCG, or Fast-moving Consumer Goods, refers to products that you can sell quickly at relatively low cost. They are considered moving because retailers need to restock the shelves regularly due to high turnover rate. This is either because they are perishable or the demand is generally high.

CPG is the broad, overarching industry, while FMCG is a specialized subset focusing on high-volume, rapid turnover, lower-margin items,