š New Tracelandā¢ traceability solution from CodeIT may also simplify EUDR compliance
EUDR Short Explainer Video - 5:30 (top image is screenshot from the video).
The Tracelandā¢ Traceability Solution
The Scandinavian consortium Chalmers Industriteknik, CodeIT, and Sone4 have been awarded Eurostars funding from the EUREKA Network to develop Traceland Legal Landingā¢, a user-friendly traceability solution for wild-caught fish. The goal is to provide a secure, efficient, and cost-effective way to meet new regulatory requirements. Designed with flexibility in mind, Tracelandā¢ will be able to support traceability needs across companies of different sizes and sectors. The project aims to ensure product quality, sustainability, and legality in line with evolving industry standards.
Exploring Traceability Beyond the Fishing Industry: Insights from Denofa and Pronofa
As part of our ongoing efforts to explore how the Tracelandā¢ traceability solution can be applied beyond the fishing industry, we recently visited two Norwegian companies, Denofa and Pronofa, to learn more about their operations and traceability needs within the agriculture and food sectors.
Denofa
A cornerstone company in Fredrikstad (Norway) since 1912, Denofa specializes in the responsible sourcing of soybeans. Each year, they import 450,000 tons of deforestation-free, non-GMO soy, primarily from Brazil, and maintain traceability across the entire value chain. Their system, established in the 1990s, includes detailed documentation from farm to warehouse, third-party inspections, and over 4,000 lab analyses per shipment. This rigorous process ensures transparency and regulatory compliance with sustainability standards.
However, upcoming regulation on deforestation-free products (EUDR) is expected to increase the volume and complexity of required documentation. This means that even well-established systems like Denofaās will need to evolve ā more automation and smarter data handling will be essential to meet future regulatory compliance demands efficiently.
Pronofa
Founded in 2021, Pronofa is a Norwegian company pioneering a new food source ā Purply, derived from Ciona (a small marine animal belonging to the tunicate group). With production facilities in Sweden and Norway, Pronofa aims to offer a climate-friendly alternative to traditional minced meat. While their traceability system is still in its early stages, the company is actively working to build a robust solution that meets food safety and legal requirements. Currently relying on manual traceability tools, Pronofa is seeking a scalable and intuitive system to manage data across harvesting, production, and distribution.
Our discussions revealed several key insights:
- Traceability is critical for both companies, though their needs differ due to scale and complexity.
- Blockchain technology could offer secure, tamper-proof data sharing across the value chain.
- Regulatory pressures, especially from the EU, are increasing, making efficient documentation systems essential.
- Modern tools such as geofence functionality and event stream tracking could strengthen regulatory compliance, enabling real-time monitoring of product flows and location-based controls.
- A flexible, interoperable solution is neededāone that can adapt to both manual and automated environments.
Traceland for Fisheries, Food and Agriculture?
The visit confirmed that while a āone-size-fits-allā system may not be feasible, Tracelandās adaptable architecture could be a strong candidate to support traceability in diverse sectors. Weāre excited to continue exploring how our solution can meet the evolving needs of companies like Denofa and Pronofaāand potentially other companies in the agriculture and food sectors.
For more information
Email: bjornar.torsnes@codeit.no